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Why Eye Tracking Software Is Right For You

Adam Cellary
Adam Cellary, Founder of RealEye
3 min read

What you see is important. It affects what you learn, what you do, and what you buy. You look before you click. You can never gain enough data and insights about your audience. Every interaction with your content is important, even a look. Each input matters, it could be indicative of the wider masses.

Have you ever wondered how useful it would be to see your images through the eyes of your customers?

With eye-tracking software, you can track your user's eye movements. You will see exactly what they see when they are interacting with your content or images.

This is why we created RealEye.

When you combine this data with heatmap analytics, you have some powerful technology. This technology can be used to track the subconscious behavior of your users.

What is eye tracking and how can it help you when designing your content?

When you use an eye-tracking software such as RealEye, you can uncover where a person looked first. You can find out what the most interesting part of the screen for the user is. and, are they looking where you want them to.

As a general rule, you have several seconds to grab the attention of your customer. You might try conducting surveys to try and figure out why you aren't managing to engage your visitors. You might even asking them directly but only true data will tell you what is happening.

How (Real) Eye tracking works?

Eye-tracking is a state of the art process which tracks users' eye movements. A simple webcam watches the panelist while they perform a test on your images. First, the process begins with calibration. This is where the system is learning how a panelist's eyes move when they are looking at certain parts of the screen.
After this is successful, we can measure the position of the eyes while showing them your image.

Studies prove that RealEye is around 100px (~1.5 cm) accurate with an average error on visual angle of ~4.17 deg. This accuracy allows you to analyze users' interactions with your designs. With the most precise of analysis.

Using RealEye is simple:

  1. Start your image, upload an image or paste a URL to screenshot
  2. Run analysis with RealEye panelists allocated at random and get your results in just a few hours! If you want, you can also invite your panelists with a special URL. All they need is a laptop with a webcam!
  3. Get your results on playable heatmaps. Check sample results page

Eye-Tracking is accessible and affordable.

Eye-tracking software has been around for a long time. Now though, it's available to everyone at a fraction of the price, Plus, it's ridiculously simple to use. Eye-tracking heat maps are some of the most accurate data sources. They capture that all important first interaction with your image. Eye-tracking software will help you to understand where the main focus points of your users are and discover how your audience will see it.

How valuable is it to know what is eye-catching about your image before you release your design?

Traditional eye-tracking
Same day results -
Online live results -
Self-service (no specialist needed) -
Already recruited panelists -
Panelists in natural environment -
Price $1000+ Starting from $29

Who will test my designs?

You can invite your panelists (all they need to have is a laptop/PC with webcam) or use our network of panelists. We record their gaze path using our RealEye eye tracking software. The results will be genuine as it will be the first viewing of your image. Don't worry, all our panelists are in their natural environments and they're not being recorded. This way there's no risk of a laboratory setting corrupting the results.

So there you have it, eye tracking software like RealEye is an affordable, easy to use tool to test your designs or content. Providing you with some of the most accurate and important data.

Make decisions based on numbers not on “what looks better”.

Want to know more? Contact us!

Stefan Papadakis
Stefan Papadakis
IPSOS logo
Stefan Papadakis
Insight Consultant, IPSOS

"Webcam-based eye-tracking has vast potential within market research and RealEye made a great effort customizing their solutions to our needs. We succeeded in having live online interviews with eye-tracking included and we look forward to build on this pilot study to take further advantage of this solution in future research."

David HotJar
HotJar logo
David Darmanin

"I'm really impressed with what Adam has created with RealEye. It's astounding how easy and fast it is to track and report on eye movement for a page or design."

Trusted by freelancers, small to big companies, students, and universities.

Frequently Asked Questions

RealEye studies are proven to be around 110 px accurate. This allows analyzing users interaction on a website with precision reaching the size of a single button.
We predict the gaze point with frequency up to 60 Hz.

For in-depth analysis of webcam eye-tracking accuracy check the following articles:

Either your own or RealEye participants. You can invite your users or panel and share the study with them using a participation link. All they need to have is a laptop/PC with a webcam.

We also have a network of panelists from all over the world - mainly from the UK and the US. Randomly picked users can be assigned to your task. They are called RealEye participants. We will not show them your stimuli before the test starts, so their interaction will be natural.

Note: RealEye participants can't take part in a 'Live Website' studies and studies longer than 10 minutes. Read more about the limitations here.

There are only monthly payments, so there’s no possibility to pay per study. But keep in mind that you can cancel your license any time (even in the same month) - you’ll keep the account access until the end of the billing period (30 days from the last payment).
You can easily integrate the RealEye tool with external tools (eg. surveys), but also compare the results obtained from other tools using our CSV file (i.e. by the timestamp).

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