You're probably familiar with a Tobii, GP3, or any other hardware eye-tracker, so you know what to do: go to your laboratory (assuming there's no lockdown at the moment), set up the study, and invite the participants. Here's the tricky part: before getting to the actual data, you have to spend hours collecting the data, asking the participants to visit you offline, and repeating the same routine for all of them. After some time (let's suppose you can handle 8-10 participants/day, so after two weeks) - you have the beautiful sets of data to work with, and the exciting part, the analysis, can finally begin.
You set up the study in a web-browser. Use RealEye or one of many online panels to invite participants by sharing the study link. The very next day, you have the beautiful sets of data to work with, and the exciting part, the analysis, can begin.
One thing is sure:
You can expect lots of similarities using an online approach: the metrics from an online study are very much the same for the hardware option. In RealEye, you get:
|Experiment duration factors|
|depends on chosen devices and the number of them, usually a couple of thousands USD||Starting from $249 (learn more)|
Over the past years, we've seen lots of different use-cases of using our tool. Many times, companies had to take a "Leap of Faith" before trying RealEye. We'll be happy to talk in person and answer your biggest concerns. Quoting some of our customers:
"RealEye has very friendly user system that helps us to generate the studies very quickly."
- Ari K. Demircioğlu,
"Their customer support helped us from set up to analysis and was very responsive at every step. Thank you!"
- Director of Research, U.S.,
We're pleased to present our next episode of the short interview series: this time, we chatted with Andrew Duchowski from Clemson US, who told us about the current challenges and opportunities in the eye-tracking field.
For in-depth analysis of webcam eye-tracking accuracy check the following articles:
Either your own or RealEye participants. You can invite your users or panel and share the study with them using a participation link. All they need to have is a laptop/PC with a webcam.
We also have a network of panelists from all over the world - mainly from the UK and the US. Randomly picked users can be assigned to your task. They are called RealEye participants. We will not show them your stimuli before the test starts, so their interaction will be natural.
Note: RealEye participants can't take part in a 'Live Website' studies and studies longer than 10 minutes. Read more about the limitations here.